The CareerXRoads Annex has a post from Gerry Crispin commending corporate sites he believes actively engage potential job search candidates and build a positive experience. The winners are...Agilent, Bank of America, Bell South, C. H. Robinson, Capital One, Federated, Ford, GE, General Mills, Goldman Sachs, HCA, Intel, Kodak, Lilly, Merck, Microsoft, Morgan Stanley, Proctor & Gamble, Sherwin Williams, Southwest Airlines, Starbucks, Target, Texas Instruments, Whirlpool, and Xerox.

Gerry bestows accolades on these firms because they successfully touch on four dimensions of the candidate's experience:

Target
Winning firms use their websites as a vehicle for recruiting the employees that best match their strategic goals and corporate vision. Companies with sites that don’t portray gender, ethnic, and age-related diversity may turn off many visitors.

Engage
Employers must communicate a clear message and engage the job-seeker. They must explain why a candidate should work with and stay with the employer.

Inform
It is critical that companies use their sites to inform visitors with strong content and show potential applicants how they fit in with the human capital of their organization. For example, a woman should be able to find out how many women are in the organization and what percentage of these women are in leadership positions.

Respond
Employers should manage expectations that affect choice. They should respect candidates’ rights and give them information regarding the status of their applications.