Thursday, October 18, 2007

Does Your Resume Pass the Hiring Manager's 30 Second Test (Part 2)

THE CREATIVE WRITING TEST Strategies for Showcasing Your Personal Brand

Create a professional identity

A professional identity is not the same as a job title. The professional identify conveys your personal brand and the scope of your responsibilities through a few targeted words. When placed in bold near the top of your resume, your identity calls attention to your candidacy much the same way that a catchy headline on the front page of a newspaper grabs the attention of the reader.

Offer a mission statement or personal quote

What are your goals and dreams and how successful have you been at attaining these objectives in different business environments? Share your value proposition with your reader to build rapport and establish a connection between your successes and the goals of the company.

Discuss business environments

Have you worked in particular business environments that have helped shape your brand? Were your achievements focused in a turnaround, high-growth, or international environment? Have you worked across several businesses or across multiple industries? This may very well be part of your value add and it is certainly information that will gain your reader’s attention and encourage them to read on.

Name drop

As a hiring manager scans your resume, he will be quickly looking at the companies you have worked for. If you have worked for several Fortune 1,000 or fast-growing start-ups and your association with these firms is part of your brand, add the company names to your headline to build credibility and interest in your candidacy. If you have worked for lesser known companies, but held account responsibilities for well-known firms, showcase the names of your clients if this is not considered proprietary information.

Add a testimonial

One great way to build authenticity into your profile is to showcase a quote from a senior executive or customer. Content for these testimonials can be found through a variety of sources including performance reviews, 360 assessments, and customer satisfaction surveys.

Part 3 will be posted tomorrow!

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