LinkedIn 101 - Ten Tips to Help You Ace the Power of LinkedIn

I just finished reading Liz Ryan's book Happy About Online Networking which offers some great tips for leveraging the power of online business and social networking tools to build relationships and an online professional identity. Liz makes some great points about how to build credibility on several sites and I particularly liked her comments about building authentic relationships on LinkedIn. She reminds us that users should not just use the LinkedIn database to find people, but they should also share enough information about themselves to indicate how they might help others. Liz and I are on the same page when it comes to making the most of LinkedIn. Here are some of the tips I recommend for optimizing the benefits of LinkedIn.

1. Take the time to create a robust profile. Write a summary section that clearly outlines your personal brand and value add and gets readers jazzed up about what you do. Build out the specialties section and make it keyword rich and industry relevant. Many profiles on LinkedIn are just a shell with a name and an abbreviated chronology. You would never submit a resume to a potential employer that only listed the names of the companies you worked for with no supporting information, so why would you use this tactic online where your information is available for millions of people to see?
2. Use the endorsements feature to request and offer endorsements. People are more likly to contact you if you can showcase that others have been satisfied with your work. Adding endorsements can expedite the decision making/hiring process.
3. Keep your profile up to date. People who use LinkedIn for a job search campaign often abandon the tool after they find new employment. By keeping your information up to date, you are more likely to keep your network strong and be able to reciprocate to others.
   
4. Educate your connections. If people join LinkedIn and don't invite others, they won't get as much out of the tool and will remain several degrees apart from the people they want to meet. When you introduce friends and colleagues to the tool, take the time to explain to them how to maximize its utility.
   
5. Remember that LinkedIn doesn't replace traditional networking, it facilitates it. Always supplement your online efforts with face-to-face networking.
   
6. Use the questions and answers feature to start conversations, create community, and position yourself as a subject matter expert. By answering questions, you are simultaneously endorsing your candidacy and expertise.
7. Don't add a connection that you would not feel comfortable introducing to someone already in your network. Having 500 connections doesn't have much value if you can't "share the love".
8. Avoid the "invitation to connect" templates. They lack authenticity and are inferior when compared to a personalized message.
9. Create a public profile. This is an easy way to start building an online presence for yourself, since LinkedIn ranks high in the search engines.
10. Take advantage of available resources about LinkedIn including I'm on LinkedIn...Now What???, Linked Intelligence and LinkedIn Blog.
    

Why I Like Facebook

A colleague of mine recently emailed me this post from CIO.com about Facebook and how this popular social networking tool can distract people and sap productivity. While the blogger makes some valid points about the questionable usefulness of certain Facebook applications and people's tendency to get lost on-line, I have to say I still think that Facebook is a great business and social networking tool. Here's why.

1. Facebook makes it easy for me to let my friends, colleagues, and clients know that I am thinking of them. It reminds me when my contacts' birthdays are, lets me share interesting articles, photos, and videos to groups of friends, and helps me get to know the personal side of my contacts, not just the business side.
2. Facebook is "sticky" and I have a reason to go there everyday. Facebook updates me on what everyone in my network is doing on a daily basis...sure a lot of the information is useless or silly, but sometimes there's a golden nugget about a friend or colleague's success, an upcoming industry event, a reunion, a book recommendation, or an interesting product or service.
3. Facebook is fun. Sometimes after I've just completed a project or when I'm stuck on how to tackle a new project, I jump on Facebook. Distraction? Maybe...But sometimes a distraction is just what I need to get the creative juices flowing for the next project. If I'm stuck on a project that my contacts may be able to help me with, I pose a question to the group and get invaluable advice that helps propel me forward.
   
4. Facebook lets people get to know me better. People build relationships based on frequency of encounters and trust. Facebook simply expedites this process and helps people get to know me faster. Once an authentic relationship is established we can begin to share information that will help each other.

If you want to learn more about Facebook and how to get the most out of it, check out Jason Alba and Jesse Stay's new book, I'm on Facebook...Now What??? here.

Networking Rx

I came across a great post on Liz Lynch's The Stealth Networker Blog about some of the issues active job seekers sometimes face when networking. Liz reminds us that the time to start networking is way before you are in a job search. People who only start networking when they are in need of contacts and help often lack the authenticity that is so critical to building a viable network. Job seekers often get frustrated with the concept of networking because as Dan Williams says in his book, Tales From the Networking Community, "networking is a process, not an event." Job seekers expect immediate results (often because they need to pay immediate bills) and may give up on networking if they don't quickly get some bites.

Every encounter with another person is a potential networking opportunity. Network to build relationships, not to get a job. Get in the mindset of giving more than you get, connecting people without being asked, actively seeking new affinity groups, exploring on line social networks, blogging, joining professional associations, volunteering, and reconnecting with old friends and colleagues. By doing so, you will build your network steadily over time and will be recognized as a trustworthy and credible connection who is genuinely interested in the well-being of the people in your network. Once this is accomplished, you will reap the benefits of being top of mind with others in your network when you are in need of advice, help, support, and yes, even a job lead.

Networking and Professional Development for HR Practitioners

There are a lot of great HR seminars going on in New York City this month through HRNY, one of the premier chapters of SHRM. Topics include managing change, getting a handle on corporate benefits costs, and workplace diversity. If you are an HR professional or if you are interested in "hob nobbing" with HR practitioners and entrepreneurs, this is the place to be. Check out the association and the seminars here.

Facebook and Your Job Search

While LinkedIn continues to be a valuable tool for sourcing job leads, more and more recruiters and hiring managers are also using Facebook as a tool for finding talent. Check out CM Russell's post over on Secrets of the Job Hunt to learn more about some interesting applications to help you get found online.

Career Management Resolutions for 2008

In the spirit of the New Year, here are some easy to implement resolutions to get your career management strategy on track for 2008.

1. Go to lunch. I meet a lot of people who never take a lunch hour because they are too busy working. Don't make this mistake. The lunch hour is a great time to solidify relationships with colleagues, mentors, friends, and family. More lunch buddies means more networking and potentially more job opportunities down the road. Try to eat with different people over the course of a month and get in the habit of introducing people over lunch. Be a connector so people will want to connect you to others in the future.
   
2. Get a hobby. Everyone has something outside of work that they are interested in. But many people find excuses for not pursuing hobbies and interests. Having a hobby helps build affinity with others. Running clubs, knitting clubs, book clubs, etc. help people bond and develop trust. Friendship grows out of trusting relationships. The more friends you have, the greater the likelihood that they will share information about professional opportunities that may interest you.
   
3. Join a professional association. Professional associations offer many great opportunities to connect with colleagues. Find an appropriate association in your field and do more than just show up. Offer to work the registration table at an event, contribute content to the association's newsletter, or be part of a panel for an upcoming event. Involvement leads to familiarity, and familiarity leads to opportunities sourced through other members of the association.
   
4. Reconnect with old friends. Friends are usually flattered when you take the time to find them and learn about what they are doing. Try to find old schoolmates through Classmates.com or your college's alumni directory. CorporateAlumni.com is helpful for trying to find previous work colleagues. Facebook is also a great tool for finding friends and it's not just for college kids anymore.
   
5. Get organized. As you build your list of new contacts, organizing their information can be a bit overwhelming. Use an electronic career management tool such as JibberJobber to keep your information current and at your fingertips.
   
6. Update your resume. Don't wait until you find the perfect posting on line or meet the right decision maker at a networking event. Always have an updated resume ready to send to your contacts. Get a free assessment of your current resume here.
   
7. Get online. If a recruiter or hiring manager wanted to know more about you, would they be able to find you on line? Put your full name in quotes on Google or another search engine and find out what information is available about you. If there is nothing there or you don't like what you see, start creating a web presence using tools such as Linked In, ZoomInfo, and Ziggs.
   
8. Go on an informational interview. One of the best ways to learn more about opportunities in your field or another field you are considering transitioning into is to talk to people who are currently doing the type of work you think you would like to be doing. In an informational interview, any question is fair game, and you can receive authentic answers to what it's really like to be in a particular professional role. These types of interviews help you validate your perceptions about a certain profession and adjust your career aspirations based on the information you receive.

Try to implement at least one of these suggestions in early 2008 and find ways to incorporate other strategies into your career management plan throughout the rest of the year. Best wishes for a happy, healthy, and prosperous New Year!

Tips for Building Visibility at Professional Development Meetings

Attending a professional development meeting in the near future? Here are some suggestions for getting the most out of the event.

• Show up at events early so you can meet the speaker. It’s easier to build rapport before the presentation, when there are less people vying for the speaker’s attention. Follow-up with an email or card thanking the speaker for spending time with you prior to the presentation.

• Ask a question during the Q&A portion of the presentation. State your name and a brief one-liner about yourself before stating your question. This allows you to introduce yourself to everyone in the room and increase the likelihood that people will seek you out for a conversation later.

• Thank the organizers before you leave. This is a nice gesture and a good way to build rapport with people who are close to the organization’s membership. Perhaps you’ll uncover an opportunity for you to assist with a future event and gain greater access to membership contacts.

Networking Rules Part 2

As a follow up to yesterday's post, here are some additional recommendations for successful networking.

Give the other person a chance to speak. Ask questions.
When you network it is imperative that you do not do all the talking. If you have asked another person for advice, make sure they have the opportunity to offer it. Also, when you do all the talking, the other person might feel confused and unsure of what they are supposed to do with the information you have supplied. Here are some questions you can ask to keep your exchange balanced and establish rapport.

• How long have you been with this company/field?
• What do you like/dislike about your job?
• What type of training do you need for positions such as yours?
• What is the culture of this company and what are its guiding principles?

Ask for suggestions on how to expand your network.
One of the main goals of networking is to tap into the network of the people you are meeting with. Each person you meet knows 200 or more people. If you can gain introductions to some of them, you quickly increase your network and your chances of finding the right connection. Ask your contacts if they can recommend a professional organization or the names of some other people you should be talking to.

Create a vehicle for follow up.
If you want to establish rapport with another person, you need to create ways to keep the relationship going. Ask the person if you may keep them informed of your search progress. If you read an article that pertains to a discussion you had at a networking meeting, cut it out and send it to them with a brief note. Try to find at least two to three opportunities per year to reconnect with members of your network.

Find ways to reciprocate.
Building a network is about creating a genuine, caring relationship. Thank your contact for the information they have supplied and see if you can help them in some way. Maybe your contact is interested in living in an area that you are familiar with or has a child interested in attending the same school you just graduated from. Share your knowledge of the school and your experience there as a way to help the other person. Keep notes on what you learn about your contacts so that future correspondence can have a personalized touch like “How was Jane’s first year of school?”

Send a thank you letter.
Always thank your contacts in person and follow up with a letter. If your handwriting is legible, the personalized touch is always appreciated

Networking is an ongoing process. It requires persistence, attention, organization, and good will. Incorporate the art of networking into your job search campaign now and you will gain opportunities and build relationships that will last a lifetime.

Rules for Networking Success Part 1

Many people think that networking during a job search means calling everyone you know and asking them for a job. They associate networking with being pushy, overbearing, and an overall pest. People often shy away from networking because they don’t want to be labeled as this type of person. But research shows that 70-80% of all jobs are filled through networking. How can this be so, if networkers are such an annoying, self-serving lot?

Successful networkers are not egocentric, aggressive jerks. They show a sincere interest in their networking contacts. They work hard to develop a relationship, establish their credibility, and share information. They follow the rules of the game where everyone has something to gain. Like the lottery, you have to be in it to win it. Here are a few rules for successful networking.

Don’t ask for a job…Ask for information.
Networking is not about asking everyone you know for a job. As a matter of fact, when you network you should never ask someone for a job…You ask them for information that will help you in your search. Your goal is to build a relationship and establish rapport so that if a potential opportunity becomes available in the future, they will want to refer you. Compare these two scenarios:

Scenario One
“Joe, I’ve been out of work for six months and I’m really strapped for cash. Do you know of any open positions in your department?”

You’ve put Joe in a very difficult position. Sure, he can sympathize with your situation, but he may not be able to offer you a job. Perhaps he’s not in a position to refer you, or there’s a hiring freeze, or there aren’t any openings right now. Whatever answer Joe gives you, it’s bound to be disappointing. So to redeem himself, Joe says, “I don’t know of any open positions, but why don’t you give me your resume and I’ll send it to the HR department where I work.” Bad move. Unless your skills match a specific opening in the company at that point in time, it’s bound to never be looked at. Joe will feel that he’s done what he can for you, but you will be no better off.

Scenario Two
”Joe, as you know, I most recently worked for a medical device company in their marketing group. I know that you’ve been in pharmaceutical sales for the past 15 years and I’m very interested in learning more about marketing roles within your industry” I don’t expect you to know of any open positions in your organization, but I’d like the opportunity to speak with you briefly to learn more about your organization and the pharmaceutical industry in general.”

Joe may think, OK, here’s a friend that wants some information and sees me as some sort of expert on the topic. That’s kind of flattering. I guess I could spend a few minutes with him. Does Joe know you’re looking for a job? Probably. But you are not asking him for a job; you’re just asking him for advice and insight. The stakes are low and the expectations are reasonable, so he is more likely to help you.

Don’t take up too much of the other person’s time.
Have an agenda and keep the meeting on track. Nothing scares people more than the prospect of someone eating up a lot of their time. Many people don’t want to cram yet another meeting into their already jam packed day. Contrast these two situations:

Scenario One
You meet with Mary after a mutual friend has agreed to help you set up a brief 20-minute meeting. You neglect to prepare for the meeting, ramble, get off topic and spend an hour and a half with her. Mary feels that you have abused the use of her time and you haven’t gotten to the critical questions you’d hoped to ask during the meeting. Mary feels burned and vows never to network again.

Scenario Two
You walk into the meeting with a prepared mental agenda that includes:
• A reminder of who referred you and perhaps some brief chit-chat about that mutual acquaintance.
• A statement up front that you have no reason to believe Mary can offer you a position and a reiteration of why Mary’s information is of interest to you.
• An explanation of your agenda. “Today I’d like to tell you a bit about myself and get your perspective on the future of the high-tech industry.” Remember to discuss your skills and accomplishments and show how you can add value to an organization.

By planning out your meeting ahead of time, you establish your professionalism, gain credibility, and cover all the critical agenda items.

Check back tomorrow for more networking strategies.

Tis the Season to be Networking

In a recent post, I mentioned several reasons why December is such a great time to network. And at this time of year, many professional associations are hosting their annual holiday parties. I will be attending the Human Resources Association of New York holiday party on December 6 and I'm looking forward to schmoozing with over 200 HR professionals at the event. If you are an HR professional, this is a great opportunity to meet colleagues and learn more about the country's largest chapter of SHRM (the Society for Human Resource Management).

Step Up Your Job Search During the Holiday Season

When I counsel clients on their job search during the holiday season, they often tell me that they plan to put their search on hold because they think that everyone is out of town and no one is hiring during this season.

Actually, December can be a great time to step up your search campaign because so many applicants believe this misperception of the market. When people drop out of the job market during the holiday season, there's an opportunity for you to accelerate your search in a climate with decreased competition. Below are four ways to increase your visibility in 2007 to prepare for a more robust search in 2008.

Informational Interviews

Savvy job seekers know that the more visible they are, the greater the chances of meeting the person that can connect them with a viable job opportunity. This concept may be even more important when you are searching during the holiday season. Some job seekers make the mistake of taking a break from their search during December because they assume that no one is in the hiring mode. The reality is that holiday networking may be more productive than networking during other times of the year. Decision makers' schedules are not as tight and they may be more generous with their time. By establishing relationships with the key players now, you are more likely to be remembered when the hiring picks up.

Family and Community Parties

Families and friends tend to make more of an effort to get together during the holiday season. Family and community gatherings are excellent opportunities to reconnect with old friends and hook up with new contacts. Schools, religious groups, health clubs, and support groups are just of few of the communities where holiday activities may be taking place. There is always a chance to share information relevant to these communities as well as information relevant to your personal and professional life at these events.

Business Functions

Most companies and professional associations host a holiday party in December. By attending a spouse's company party or an event hosted by a professional organization, you can build powerful business connections in a relaxed and festive environment.

Holiday Cards

Holiday cards provide a natural "touch point" or opportunity to reconnect with friends, family, and colleagues. Reach out to your network now with some "best wishes" and holiday cheer and you will have a natural entrée into a job-related conversation in the New Year.

By establishing relationships during the holiday season, you increase the likelihood of making inroads with decision makers who may be hiring in the New Year. Hiring managers may be more accessible, more relaxed, and in a better frame of mind during the winter holiday season. Create a networking plan now to take advantage of the unique networking opportunities available during the month of December.

Following Up on Networking Leads

Clients often struggle with the notion of following up with networking contacts. Many are concerned that they will be perceived as a nuisance if they follow up with a contact too aggressively. The key to a successful follow up campaign is to be persistent without the other party knowing it.

If you call a networking contact and leave a message, your follow up strategy should be to call every day at different times without leaving additional messages. You might call and leave a message on Monday, then follow up at 10am on Tuesday morning, noon on Wednesday, 3pm on Thursday, and 4:30 on Friday. If you get the contact's voice mail, don't leave additional messages. If you vary the timing of the calls you increase the likelihood of getting the contact in person. If you get a secretary or other type of gatekeeper, be polite and try to develop a rapport with that person. If they ask if you would like to leave a message a good response is "No, that's alright...when would be the best time to reach this person? This strategy allows you to maintain control over the interaction.

If after several attempts you are still unable to connect with your networking contact, consider discussing the situation with the original person who gave you the contact. Perhaps the contact is swamped with a time-sensitive project or out of town on vacation and you need to delay your follow up strategy until they return. While you won't be able to build a relationship with every potential contact, you can improve your chances of connecting with people in a timely fashion by following these suggestions.

Career Solvers Awarded Career Directors International President's Choice Award

Each year Career Directors International, a leading international career professionals association, selects the individual who has made the most significant contribution to the association and the careers community. This year I was recognized with this prestigious award for leading a team of distinguished career professionals to create the association's first formal study guide for resume writers seeking certification in the industry.

Sure, the award is a great honor, but the real thrill for me was the opportunity to work with some of the world's finest resume writers to share industry best practices and strategies for teaching our craft to others. These people are more than just esteemed colleagues; I consider them valuable mentors and conduits for my own professional success.

Do you have a mentor or a group of colleagues whose opinions you value who you meet with frequently to share ideas, war stories, hopes, and dreams? If not, find them! They are at work, professional association meetings, or maybe even blogging on-line. Make them part of your network and watch how quickly your connections and opportunities grow!

Free E-Book on Networking

My colleagues and I over on the Career Hub blog just published our 4th e-book. The topic of the book is networking and the pages are filled with great tips on how to network the right way, how to avoid common networking pitfalls, networking for introverts, and networking in the digital age. Download your free copy here.

Why There is More Opportunity in the Hidden Job Market

Once the two hours of online search is accounted for, the job seeker still has several hours per week to dedicate to the rest of their search. Most people (over 80%) find their jobs through the hidden job market…the jobs that are not posted and that are communicated word of mouth. Open positions might not be listed on job boards for several reasons. Perhaps the company once had the position on a board and was unsuccessful in finding a candidate, so they are now searching offline. Maybe the company doesn’t have the money to post online. Many companies consider their employee referral programs a better source of hires and promote the program extensively throughout the firm. Or a situation exists in the office where someone is on performance counseling and will probably be managed out of the organization in the coming months. Still other companies have policies regarding internal posting practices and make opportunities available to their current employees before looking outside for potential candidates. In some instances a company plans to expand in a particular area but doesn’t want to post online for fear of tipping off the competition regarding their future expansion plans. These are all reasons why a viable position might not be posted online.

Finding Job Leads Through Cold Call Techniques

There are two main ways to access jobs in the hidden job market. The first is to cold call into an organization and try to find a connection to the person who is capable of making a hiring decision. Approximately 10-20% of people in search find their jobs by cold calling into companies. The cold call is made regardless of whether there is an open position or not. The goal is to identify industries and companies that provide a good fit for the job seeker based on their competencies, achievements, and geography and try to gain an introduction to someone in the company to convince them that you are a person worth knowing. By proactively establishing the relationship before the hiring authority has an actual need, you increase your chances of being the “go to guy” once a viable position surfaces. Prospecting for a new job is very similar to sales prospecting. The difference is that in the first scenario you are marketing yourself. There are numerous ways to find leads into companies. The public library houses an abundance of company-relevant reference guides that you can use to cull valuable information about an industry, company, or decision maker. Some of the many valuable resources available include Hoovers, The Corporate Directory of U.S. Public Companies, Consulting and Consulting Organization Directory, Gold Book of Venture Capital Firms, Thomas Register of Manufacturing Firms, and the Corporate Finance Sourcebook. In addition, there are professional research firms such as FTT Research that specialize in finding decision makers within companies.

Networking Your Way to Your Next Job

The second and most successful method of sourcing jobs through the hidden job market is networking. Over 70% of people in search find their jobs through networking. Networking at its most fundamental level is information sharing and relationship building. When you network effectively, you seek out opportunities to meet new people, share information about yourself, learn about other people, and offer assistance to others whenever possible. Good networkers agree to meet with people to try to help them even if on the surface there is nothing in it for them. They open up their minds and their rolodex, share contacts and try to make recommendations in an effort to help people get closer to their personal and professional goals. Networking is not about asking for favors or asking for jobs. As a matter of fact, when you network you should never ask for a job. Doing so might make the other person uncomfortable, because they may not know of a job opening or the appropriate decision maker. Good networkers ask for information about an industry, company, or person to get one step closer to the decision maker. The problem that most people face when they network is that their circle of contacts has stagnated over the years because they have become far too comfortable within their inner circles. But it’s never too late to jump start your network and start planning for your future.

Job seekers can start to accelerate their networking efforts by first identifying people in their immediate world. This may include friends, family, members of local community or religious organizations, doctors, dentist, accountants, etc. Everyone you know knows approximately 200 other people and one goal of networking is to try to tap into the people that your acquaintances know to extend your visibility and reach and try to pinpoint others who can help you in your search. Next try to identify companies you are interested in and people who work for those companies. They don’t have to be people who do what you do; they act as a bridge between you and the people you need to meet at a company. They can offer you invaluable information about the company’s culture, how open jobs are handled, where employees “hang out” after hours, etc. They can introduce you to others in that company who may be one step closer to your ultimate decision maker. Excellent resources for finding members of companies you are interested in include professional associations, virtual social/business networking sites such as LinkedIn, Ryze, and Ecademy, corporate alumni sites such as CorporateAlumni.com and BrightCircles.com, and school alumni sites including those listed on your undergraduate/graduate school home page and Classmates.com.

Whether you are currently in job search or are planning for a new position or career in the future, it is imperative that you begin to tap into the hidden job market now to build relationships with people and companies that can help you secure a place for yourself in another organization in the future. Make networking an integral part of your career strategy today so you can reap the rewards of the process for years to come.

Ten Ways to Boost Your Network When You’ve Put Your Work Life on Hold (Part Two)

As promised, here are five more tips for keeping your network alive when you put your work life on hold.

Alumni Organizations

CorporateAlumni.com is a free service that builds, manages and hosts online business alumni communities where former business colleagues can renew relationships and network. This is an easy way to stay connected to your previous employer and make inroads with ex-employees that now work somewhere else.

Classmates.com is a free service that manages online school alumni programs where members can reconnect with old friends, receive reunion updates and post messages.

College/University Alumni Associations are a feature on most school websites. If a chapter for your school does not exist in your area, consider starting one.

Professional Organizations

Keep up your memberships with professional organizations or join a new one while you are not working. This allows you to stay current on issues that affect your industry. In addition to offering valuable information via the organization’s website, newsletter, or trade publication, most host free or low-cost seminars. Make it a point to stay connected with some fellow members and meet some new ones. Consider taking on a leadership role within your professional community. Chair a committee or submit articles for the association newsletter. Much of the work can be done from home and offers a fair amount of flexibility. Chose the activity that meshes with your childcare schedule and follow through on all assignments. These positions increase your credibility and visibility within your professional community.

Share your expertise

Teach a class at your local school, library or community center. If you are a nurse, teach infant CPR. If you are an accountant, share some tips for tax time. Contribute an article to a local newspaper or website or publication within your industry. These activities keep your skills sharp and current and help you build your credibility as an expert within your community.

Connect Others

Introduce contacts that you think could benefit from each others’ experiences. Both will remember the introduction and be more likely to share contacts with you when asked.

Create a resume

Keep track of all your accomplishments during the years you are taking care of your children and quantify your results whenever possible. Don’t assume that your work will not be valued by the business community because it was done on a volunteer basis. Hiring managers look for candidates that can solve their problems and make or save money for their company. For example, if you organized the school’s annual fair, write out a statement explaining your role and quantify what you did, such as, “Generated $25,000 in school funds by organizing a community building event for 800 families.” Or if you chaired a committee for a professional organization say “Increased committee visibility by 40% by actively recruiting and marketing special committee presentations and events” Use your volunteer activities as a way to showcase your ability to lead, persuade and organize. Combine these traits with your professional identity and expertise.

As mothers, we spend a great deal of time nurturing our children’s passions and developing their unique skills and attributes. We become so immersed in the amazing process of watching our children grow, that we often forget that we still need to plant professional seeds now so that our careers can blossom in the future. Build your network now and you’ll enjoy the benefits when you are ready to renew your job search.

Ten Ways to Boost Your Network When You’ve Put Your Work Life on Hold (Part One)

After a child is born, many women make the decision to stop working to become full-time mothers. Playdates take the place of meetings and anxiety about an upcoming presentation is replaced with concern over a stuffy nose. While many moms know they will return to work at some point, few create and organize a plan for re-entry. When they decide to return, many women experience difficulty negotiating a salary consistent with their level of expertise or accounting for their achievements during their career hiatus.

With a little bit of planning, research, and creativity along with a systematic approach to networking, you can continue to maintain your professional persona while being a full-time mom. Your transition back to the world of work will become a more rewarding and less stressful experience.

Networking is the cornerstone of a successful job search campaign. It is an on-going process of building and maintaining relationships with people who have expertise you want and need and reciprocating their help with information that is useful to them. As a mom, you are always networking. Mothers swap advice with other moms about schools, babysitters, pediatricians, baby products, etc. We want to buy our products and services from establishments that are recommended by people we trust.

Job seekers share information in a similar way. They approach their contacts for information about a particular industry or company, discuss their skills and business accomplishments and prove how they can add value to an organization. Relationships are built on reciprocity and trust. By solidifying these ties, job seekers gain the opportunity to request introductions into their contacts’ inner circles. Each new contact can lead them closer to a new business opportunity. But, it is crucial they never ask a contact to get them a job. This would create stress in the relationship, by implying an unrealistic expectation. However, asking for information is reasonable, even flattering.

Below are some tips for expanding your network and staying connected to your business community during your child care years. Start networking for business opportunities now so you’ll have more viable options when you are ready to return to work.

The Playground

It’s often said that more deals are concluded on golf courses than at the office. A close second to the golf course may very well be the playground. The same principles of networking and camaraderie work with a small child in tow. It’s easy to strike up a conversation at the swings or the sandbox. Bring some toys that work best in groups like jump ropes, balls and bubble fluid and you’re bound to have a captive audience of kids and adults in no time. If many of the children in your neighborhood are with caregivers during the week, it still makes sense to build these relationships. Chances are that the nanny’s current employer or their friend’s employers are people that are connected to others that you might like to know.

Group Classes/Sports Teams

By the time your children are three years old, many classes are “drop off” and parents are asked to wait outside the class area. Use that hour to network with the parents in the class. Try to schedule at least one class on the weekend to maximize the opportunity to communicate with a parent directly. As your kids get older, consider becoming the team parent for your child’s sports teams. This enables you to have ongoing contact with the parents of the team members and positions you as an effective organizer or leader.

Playgroups

Build a core group of moms (and dads) and establish a weekly playdate. You will make special, long lasting bonds with the parents and establish a support system for a future job search.

School/Community

When you volunteer for a position in your child’s school or your local community you are broadening your range of contacts since members of these groups represent multiple professional backgrounds. You are afforded the chance to network with people that you might not meet at work or through a professional organization. Volunteering in your school/community allows you to:

• Position yourself as an insider or expert in a particular area
• Gain access to other members of the community that may be useful professional contacts in the future
• Develop new marketable skills that you can apply to your future job search

When you volunteer, chose a leadership role, such as chair person for an event or member of the school’s executive board. These types of opportunities provide you with much greater visibility and decision-making power than you would receive if you just offer to bake cupcakes for the school picnic.

E-groups

Consider setting up an e-group with the people you worked with and wish to maintain a future relationship. This will enable you to keep up with the corporate culture and gossip and will position you well should you decide to return to a previous employer in the future.

Tune in tomorrow for 5 more ways to grow your network.

I'm on LinkedIn, Now What???

I'm on LinkedIn, Now What???, a recently released book about LinkedIn, answers so many of the questions that have been posed to me by my clients about this powerful business networking tool. Many people approach social networking technology with trepidation and Jason Alba has created a “how to” guide that reminds new users that there are “no stupid questions” when it comes to learning a new technology and guides seasoned users through the more specialized uses of the application. I’m on LinkedIn, Now What??? is a must read for anyone interested in creating an on-line presence, building a professional community, sourcing prospects, or reaching out to decision makers and hiring authorities.The book is a quick, easy read that will teach you how to build more strategic and effective relationships on LinkedIn in a relatively short period of time.